Business Tactics for Confronting Economic Recession and Planning for Recovery‪.‬

ABSTRACT A primary economic indicator declared that the US was in recession as of February 2001. Managers' responses during this downturn should be influenced by the cyclical nature of their industry and by the extent to which the roll of the recession is effecting their competitive environments. Depending on their situation, managers may find value in seven success tactics that benefited adopters during the decline phase of the last recession. They may also wish to take advantages of recovery tactics that can help to position their firms for the end of the recession when new competitive dynamics come into play. This article explores the logic of these tactics and provides prominent examples drawn from corporate successes.