Buzz: How to Grow Your Small Business Using Grassroots Marketing

Think like a professional marketer and increase your sales

Buzz teaches small business owners the secrets and tools of the marketing trade. George Affleck reveals the tried-and-true tactics of his marketing firm, Curve Communications. He breaks down Curve’s proven Buzz Formula for success, which they’ve refined and tested over fifteen years of working with hundreds of small businesses.

Buzz teaches the key elements of online marketing – website essentials, SEO, social media, and online advertising -- as well as traditional advertising and public relations. It’s an easy-to-follow, practical guide that will help you:

 Close more sales

 Generate more leads

 Bring more customers through your door and

 Keep your customers coming back

BIO: George Affleck is the president and CEO of Curve Communications, a fifteen-year-old marketing firm that has worked with hundreds of small businesses, non-profits, and event organizers. Curve Communications prides itself on innovation and was one of the first Canadian advertising agencies to adopt a social media approach to PR and communications. Before launching Curve, Affleck was a host and reporter on CBC Radio. He was first elected to Vancouver City Council in 2011 and is enjoying his second term in local politics.