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Publisher Description

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?

FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.

FACT! Captions under photos get 200 percent greater readership than non-headline copy.

FACT! Ads with sale prices draw 20 percent more attention.

FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.

FACT! Four-color ads are up to 45 percent more effective than black and white.

New York’s biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now—thanks to Cashvertising—you can, too. And it won’t matter one bit whether you’re a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you’re located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don’t cost a penny to use.

Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York’s top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell—or how you sell it, this practical, fast-paced book will teach you:

• How to create powerful ads, brochures, sales letters, Websites, and more
• How to make people believe what you say
• “Sneaky” ways to persuade people to respond
• Effective tricks for writing “magnetic” headlines
• What mistakes to avoid...at all costs!
• What you should always/never do in your ads
• Expert formulas, guidance, tips and strategies

“Wow! Simply the most powerful advertising toolkit I’ve ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he’s clearly done his homework—I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error.”—Richard Bayan, author of Words Tha-t Sell

Cashvertising is a virtual blueprint for persuading the consumer mind. It’s fast, fun, and a must-read for businesses in all industries.”—Roger Dawson, author of Secrets of Power Negotiating

Drew Eric Whitman (a.k.a. “Dr. Direct”) is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 23 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country’s leading direct-to-the-consumer insurance company, and associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: the Advertising Specialty Institute, American Legion, Amoco, and Texaco. His intensive AdPOWER! Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more. Whitman lives in Palm Desert, California. Visit the author's site for more info at cashvertising.com.

GENRE
Business & Personal Finance
RELEASED
2008
November 15
LANGUAGE
EN
English
LENGTH
208
Pages
PUBLISHER
Red Wheel Weiser
SELLER
Red Wheel Weiser, LLC
SIZE
7.1
MB

Customer Reviews

Stovelkor ,

Would you like to waste your money and learn nothing?

Lacks real-world examples and images. Like similar titles, this book includes a list of principles, but gives fictional examples so generic they don’t apply to anyone’s situation. It propounds the importance of images in ads but doesn’t include photos, diagrams, etc. to illustrate its points. Maybe licensing real ads is cost prohibitive, but without actual case studies, what’s the point of writing such a book in the first place? Published 10 years ago, but reads like something from the Madmen era. Only real value seems to be writing click-bait copy, which hopefully we’re beyond at this point.

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