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Publisher Description

The owner and director of a residential summer camp for children recognizes the need to make some changes for the upcoming off-season. His primary objective is to increase the number of campers. Specifically, marketing initiatives are needed to bolster the August sessions, a month when the camp experiences declining enrolment. He has some key decisions to make, including which group to target, how to promote the camp sessions and what to charge for any new product offerings.

GENRE
Business & Personal Finance
RELEASED
2012
March 8
LANGUAGE
EN
English
LENGTH
13
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
2.6
MB

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