Campaign Review - Down Nostalgia Lane

A white-haired gentleman dipping a biscuit in his tea cup comes across as adorable - and the act becomes even more lovable when you find that it's Pakistan's greatest living humorist, writer and TV personality who believes Continental Biscuit's Zeera Plus is just as crisp as his one liners. The analogy that the TVC copy draws with Anwar Maqsood's career in writing for television is masterfully done and is quite a colourful trip down the nostalgia lane of TV satire.