Capon's Marketing Framework (3rd edition) Capon's Marketing Framework (3rd edition)

Capon's Marketing Framework (3rd edition‪)‬

Noel Capon
    • ٢٫٠ - ١ تقييم
    • ‏19٫99 US$
    • ‏19٫99 US$

وصف الناشر

This world-class marketing textbook (350 pages), authored by a seasoned Columbia Business School professor, is organized around six marketing imperatives. The book's 23 chapters cover the marketing landscape and provide explicit direction for organizational survival and growth, and enhancing shareholder value.   Widely adopted in the U.S. and Europe,Capon's Marketing Framework contains hot links to author interviews with marketing leaders.

النوع
تمويل شركات وأفراد
تاريخ النشر
٢٠١٣
٣٠ يوليو
اللغة
EN
الإنجليزية
عدد الصفحات
٤٥٨
الناشر
Wessex
البائع
Wessex Inc
الحجم
٣٫٥
‫م.ب.‬

مراجعات العملاء

wry7777 ،

This is a student guide

Do not cheated by the cover, this is not the book itself, it’s a student guide.

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