Capon's Marketing Framework (3rd edition) Capon's Marketing Framework (3rd edition)

Capon's Marketing Framework (3rd edition‪)‬

Noel Capon
    • 2,0 • 1 avaliação
    • US$ 19,99
    • US$ 19,99

Descrição da editora

This world-class marketing textbook (350 pages), authored by a seasoned Columbia Business School professor, is organized around six marketing imperatives. The book's 23 chapters cover the marketing landscape and provide explicit direction for organizational survival and growth, and enhancing shareholder value.   Widely adopted in the U.S. and Europe,Capon's Marketing Framework contains hot links to author interviews with marketing leaders.

GÊNERO
Negócios e finanças pessoais
LANÇADO
2013
30 de julho
IDIOMA
EN
Inglês
PÁGINAS
458
EDITORA
Wessex
VENDEDOR
Wessex Inc
TAMANHO
3,5
MB

Avaliações de clientes

wry7777 ,

This is a student guide

Do not cheated by the cover, this is not the book itself, it’s a student guide.

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