CAREER SMART: Five Steps to a Powerful Personal Brand

This book is an insider’s guide to getting bigger promotions, better clients, and a richer career life. If you’ve been laid off, passed over for a promotion, unsuccessful in transitioning to a different role, company, or industry, or just want to boost your personal image, then this book is for you. Learn you how to create a powerful personal brand in five simple steps. 


Mastering the art of personal branding means that you are sending the right messages, networking with the right career influencers, and successfully driving the perceptions of clients, managers, and potential employers. Learn the five critical steps to developing a powerful personal brand:


1. Defining the five core ingredients that make you unique.

2. Sending the right messages.

3. Building strategic relationships with the right career influencers.

4. Strengthening your visibility and credibility with career influencers.

5. Creating an ROI dashboard to measure and build your success.


This book provides advanced strategies, best practices, and lessons learned that will help you build a powerful personal brand. By incorporating these five career success strategies you will be able to stand above your competition, put yourself in high demand with clients, managers, and potential employers, and have a more gratifying and enriching career.


A step-by-step action plan, 5 Steps to a Powerful Personal Brand is a must have. Whether you’re transitioning into a new role, expanding your company, or advancing up the corporate ladder, this book will teach you how to take your career from ordinary to extraordinary.


Written by career expert and international speaker Sherri Thomas, President, Career Coaching 360, LLC. 


See Sherri Thomas in the article Managing Your Former Peers Takes Extra Effort, which appears in the March 17, 2008 edition of The Wall Street Journal.