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Publisher Description

This case describes an innovative approach of the contemporary art market, based on the use of the fundamental marketing tools. As the Carré d'Artistes offer has met its demand, new questions arise: is the company position on the market clear enough? What should be done to make it more explicit to the customers?

GENRE
Business & Personal Finance
RELEASED
2011
September 9
LANGUAGE
EN
English
LENGTH
22
Pages
PUBLISHER
ESSEC Business School
SELLER
ASSOCIATION GROUPE ESSEC
SIZE
506.6
KB