• $3.99

Publisher Description

The manager of business development for Carvel Asia Limited is trying to determine how best to increase ice cream cake sales in Beijing. In doing so, he needs to develop a complete marketing program which includes decisions about product offerings, pricing, placement (distribution) and promotion - "the 4 Ps". Carvel Asia was a 50-50 joint venture between Carvel (USA) and China's Ministry of Agriculture.

GENRE
Business & Personal Finance
RELEASED
1999
August 5
LANGUAGE
EN
English
LENGTH
12
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
814.2
KB

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