• $44.99

Publisher Description

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which focuses on sample problem to analyze and uses discussion prompts to help readers work through it. This provocative book gives readers insight into the situations they will face in management positions and helps them develop valuable decision-making skills.

GENRE
Business & Personal Finance
RELEASED
2006
October 12
LANGUAGE
EN
English
LENGTH
232
Pages
PUBLISHER
Rowman & Littlefield Publishers
SELLER
The Rowman & Littlefield Publishing Group
SIZE
2.5
MB

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