Cash from the Crowd

Who's Willing to Bet on Your Success? FIND OUT

Covering pre-campaign, campaign creation and launch, through post-launch, crowdfunding expert Sally Outlaw details everything you need to know to craft, manage, and promote a successful crowdfunding campaign.

Learn how to:

• Assess your crowdfunding potential
• Determine the best crowdfunding model for your venture
• Gain expert advice on preparing your project and promotion
• Learn how to craft your pitch and invent enticing rewards
• Employ social media & PR strategies to motivate your backers to open their wallets
• Learn what to do after you’ve reached your goal to ensure your backers are happy

Includes:

• Pre-campaign, campaign creation and launch, and post-launch checklists
• Tips, best practices and examples for convincing “the crowd” to invest in your success
• Insights from successful project owners
• Links to successful campaign videos
• Crowdfunding Toolkit—all the resources you need during and after your campaign

Emphasizing that crowdfunding is not a “post it and forget it” proposition and knowing that successful campaigns take work, Outlaw details the steps for success and gives you a surefire plan for raising funds for your business, creative, or civic venture.