A visual, strategic, inspirational, and user-friendly checklist to help firms & entrepreneurs (business-to-business, business-to-consumer, & non-profits) innovate for strategic growth more methodically, completely, and creatively. Includes a framework, several exercises, and over 1100 categorized innovation examples from a wide range of industries and countries. The cutting-edge examples will inspire new product and service developers, and marketing executives seeking to make their marketing tactics more innovative and effective. The last chapter is a guide for executives, start-ups, and professors to teach innovation to employees and graduate students in a variety of fields.
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A great read
This book ties together a series of diverse examples that help illustrate what successful innovation looks like in the world around us. A highlight of the text is the interdisciplinary approach to creative strategy which is clear in the writing. As a recent media and business scholar, I would definitely recommend Catalyzing Innovation for businesses and individuals looking to gather practical insight about product development and creative thinking methodologies!
Really enjoying the added feature which includes updates with the latest innovations, at no extra cost.
An engaging and fascinating read from start to finish!
Michelle Greenwald’s "Catalyzing Innovation" is an engaging and fascinating read from start to finish! Each chapter presents a new type of innovation illustrated through countless descriptions and images of how brands from around the world use that type of innovation in their advertising, products and services. Reading this book allowed me to gain new insight into the world of innovation and it has changed my way of seeing the world around me. I find myself identifying the kinds of innovation I come across every day while applying different types of innovation to my own endeavors. Whether this is your introduction to innovation or you are more familiar with innovation, "Catalyzing Innovation" will open your eyes to the fact that there is far more innovation in your day to day life than you could have ever imagined!
An innovation must read
Michelle brings all of her considerable knowledge from a wide range of industries and experiences to “Catalyzing Innovation”. She sparks ideas for products, services and marketing innovation by providing over 69 different ways brands can innovate beyond the obvious and usual. In a most engaging visual and practical way, there are examples across industry and from around the world.