A visual, strategic, inspirational, and user-friendly checklist to help firms & entrepreneurs (business-to-business, business-to-consumer, & non-profits) innovate for strategic growth more methodically, completely, and creatively. Includes a framework, several exercises, and over 1100 categorized innovation examples from a wide range of industries and countries. The cutting-edge examples will inspire new product and service developers, and marketing executives seeking to make their marketing tactics more innovative and effective. The last chapter is a guide for executives, start-ups, and professors to teach innovation to employees and graduate students in a variety of fields.
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An innovation must read
Michelle brings all of her considerable knowledge from a wide range of industries and experiences to “Catalyzing Innovation”. She sparks ideas for products, services and marketing innovation by providing over 69 different ways brands can innovate beyond the obvious and usual. In a most engaging visual and practical way, there are examples across industry and from around the world.
Stimulated My Thinking!
This book opened a whole new perspective on innovation for me! I love the layout by category and the visuals are stunning. I have lots of ideas swirling in my head now as to how we teach students to innovate.
I think the book is fantastic! It serves as a reference manual to create new ideas as well as an inspiration tool. Mainly, I like that it has more than 300 visual examples, that it’s global, and that it’s divided into more than 60 chapters, which portrays innovation from multiple angles. Also, I liked the innovation guide process in the last chapter of the book.
For innovators, your book is key, so they don’t miss relevant creative work that they might not have seen before and it allows them to be more global and increase their innovative/creative “cultural” level.
Non-innovators will love it as well, especially those who struggle to think creatively. I think professionals who lack innovation skills could develop their creative skills by learning from this book.