A visual, strategic, inspirational, and user friendly checklist to help firms & entrepreneurs (business-to-business, business-to-consumer, & non-profits) innovate for strategic growth more methodically, completely, and creatively. Includes a framework, several exercises, and over 750 categorized innovation examples from a wide range of industries and countries. The cutting-edge examples will inspire new product and service developers, and marketing executives seeking to make their marketing tactics more innovative and effective. The last chapter is a guide for executives and professors to teach innovation to employees and graduate students.
Customer ReviewsSee All
Stimulated My Thinking!
This book opened a whole new perspective on innovation for me! I love the layout by category and the visuals are stunning. I have lots of ideas swirling in my head now as to how we teach students to innovate.
I think the book is fantastic! It serves as a reference manual to create new ideas as well as an inspiration tool. Mainly, I like that it has more than 300 visual examples, that it’s global, and that it’s divided into more than 60 chapters, which portrays innovation from multiple angles. Also, I liked the innovation guide process in the last chapter of the book.
For innovators, your book is key, so they don’t miss relevant creative work that they might not have seen before and it allows them to be more global and increase their innovative/creative “cultural” level.
Non-innovators will love it as well, especially those who struggle to think creatively. I think professionals who lack innovation skills could develop their creative skills by learning from this book.
Awesome for Creative and Strategic Inspiration
I've been using this book frequently since I got it about 6 weeks ago. The 60 Lines of Thinking that are brought to life visually provide such great stimulus for lateral thinking. I browse the book to trigger ideas for how to solve problems I'm working on. This book has helped me ideate for strategic challenges and we've used it effectively in creative brainstorms too.
I didn't realize until after I bought Catalyzing Innovation that it's a live body of knowledge—in that the author will update it periodically with new examples, and I get those updates automatically. Nice innovation!