Cause-Related Marketing Cause-Related Marketing
Classroom Companion: Business

Cause-Related Marketing

Case Studies From a Global Perspective

M. Mercedes Galan-Ladero and Others
    • $79.99
    • $79.99

Publisher Description

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom. 

GENRE
Business & Personal Finance
RELEASED
2021
March 27
LANGUAGE
EN
English
LENGTH
459
Pages
PUBLISHER
Springer International Publishing
SELLER
Springer Nature B.V.
SIZE
42.6
MB

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