CAUSE‪!‬

In CAUSE Jackie and Kevin Freiberg show you the power of what can happen when a business is defined as a CAUSE. A great CAUSE is a magnet for Great Talent: What motivates people to bring their best selves to work? An invitation to change the world, a cause worth fighting for. When people find something noble and heroic to be part of they become more impassioned, more willing to think like owners of the business. A heroic cause has a magnetic affect on great talent. A critical part of the employee engagement equation has been missing. Companies spend too much time focused on HOW and not the WHY. "How do we train and motivate people? How do we get people to be accountable and change?" Maybe we should be asking: Have we given people anything worth changing for?



A great CAUSE inspires loyal customers. What motivates customers to become brand enthusiasts? An opportunity to buy products and services that change the world. People seek self-expression and self-identity through what they buy. Our purchases are a statement about who we are, what we believe and the causes that define us. People don't buy products and services; they buy better versions of themselves.When we buy things that enrich lives from companies that are doing good, we look in the mirror and see a better version of ourselves. A better version of me feels, well...better!



CAUSE challenges you to invite employees and customers into a movement by defining your business as a CAUSE. And the people of National Life offer a powerful example of how it can be done.