Century of Chrysler

Chrysler started with a big splash, pushing the boundaries of technology with its first 1924 cars. It built on those year by year, adding power and refinement, and redefined the modern car with the Airflow. Did anything of the original Chrysler stay on for its full century of production?

David Zatz uses a quarter-century of reporting and a background in organizational research to bring together the many threads of Chrysler history—engineering, design, marketing, and corporate culture—into a single tapestry.