Century of Chrysler

After its immediate success in 1924, Chrysler kept pushing the boundaries of technology, culminating in the revolutionary and disastrous Airflow. Chrysler kept forging ahead; from Maxwell to Daimler, Cerberus, Fiat, and Stellantis, Chrysler has survived to this day.

How much of the original Chrysler has survived the marque’s first hundred years?


David Zatz uses a quarter-century of reporting and a background in organizational research to bring together the many threads of Chrysler history. This book ties engineering, design, marketing, and corporate culture into a single tapestry.