Change or Go Broke - Straight Talk about Small Business

The rules have changed.  Are you still running your business the same way?  Frustrated with 'How to' business books that don't work in the real world?  Tired of searching for 'secrets' and being led to believe that you are not enlightened enough to 'get it'?

Change or Go Broke cuts through the hype and fads and tells the truth about running a small business.  Kevin Hanville shares the lessons he has learned in his twenty-five plus years as an executive, businessman, and business consultant.  Hanville's straightforward and practical wisdom is fortified with light-hearted humor, providing the reader with an entertaining and thorough examination of all the wrong-headed business assumptions about how to make a small company work.  His self-described "politically incorrect" observations blast some of the commonly accepted platitudes and principles pertaining to entrepreneurship, sales, employees, finance and leadership.

For anyone considering starting a small business or anyone who is already knee-deep in a business and wondering what they could do to be more successful, Kevin Hanville delivers sound advice and credible solutions.  For those brave souls who are ready to re-boot their business or take it to the next level, this book will serve as a breath of fresh air and an easy-to-follow guide.