1. NGOs and the Changing Scenario Nonprofits, all over the world are experiencing the global phenomenal changes in information explosion, technological revolution and alternative methods of operation. Fund raising and communication together constituted an integrated area that has been subjected to a great deal of changes in the last few decades. While there are few cost effective alternatives, nonprofits are often found to be behind times when it concerns the use of technology to transform the way they function (Hill, 1998). The technology itself is not enough as it needs to be appropriately adapted to the human relationship process in the nonprofits' exchange relation with the external communities like donors and prospects.