Cherries With Charm: Turkey's Alara Agri Cherries With Charm: Turkey's Alara Agri

Cherries With Charm: Turkey's Alara Agri

9B09A019

    • $3.99
    • $3.99

Publisher Description

The chief executive officer (CEO) and owner of Alara Agri, a major Turkish cherry and fig producer, wants to convince retailers in Belgium and Germany (and, later, other parts of Europe) to change cherries from a bulk product to a higher-end luxury product packaged in small carry bags. The move from bulk to small packages has been highly successful in the United Kingdom where retailers reduced waste and increased margins. The German and Belgian retailers are resisting the change, claiming greater price sensitivity in their consumer base. The CEO thinks he needs a detailed test marketing plan to offer to selected retailers.

GENRE
Business & Personal Finance
RELEASED
2009
June 25
LANGUAGE
EN
English
LENGTH
20
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
2.4
MB

More Books Like This

Alara Agri: Fresh Cherry Production Alara Agri: Fresh Cherry Production
2009
Sunripe Marketplace Sunripe Marketplace
2006
Toppits Foods Ltd. Toppits Foods Ltd.
2008
Note on the Canadian Grocery Business: 1880-2003 Note on the Canadian Grocery Business: 1880-2003
2003
Tavazo Co. Tavazo Co.
2010
Fernlea Flowers: Sales and Customer Relationship Strategy Fernlea Flowers: Sales and Customer Relationship Strategy
1999

More Books by Michael R. Pearce

Note on Retail Performance Assessment Note on Retail Performance Assessment
2005
Note on Retail Assortment Note on Retail Assortment
2005
Note on Retail Location Note on Retail Location
2005
Note on Retail Customer Analysis Note on Retail Customer Analysis
2005
Note on Retail Marketing Research Note on Retail Marketing Research
2005
Note on Retail Value Proposition Note on Retail Value Proposition
2005