Whether the title is "Chief Diversity Officer" or "Diversity and Inclusion Director," these professionals play a critical role in making sure franchise companies remain both relevant and profitable as the market for their services changes. The industry's embrace of diversity and inclusion is not a function of some starry-eyed desire for social justice. It's about hard-headed business sense: Minority ownership of U.S. companies has grown from 7 percent of the nation's businesses in 1982 to 18 percent in 2002, according to the U.S. Census Bureau. The numbers have undoubtedly grown since then. And, wise franchisors have become aggressive in attracting and retaining diverse investors.