Chinese Multinationals

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.

The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
Contents:Corporate Strategies of Chinese Multinationals (Z-M Jin)China's Go Global Policy (Z-X Li)China's Outward Foreign Direct Investment (Z-X Li)The Internationalization Process of Chinese Multinationals (R-P Kang)International Marketing Strategies of Chinese Multinationals: The Experience of Bird, Haier, and TCL (Z-H Hu & G Wang)Technology-Based Competition and Chinese Multinationals (J-P Larçon & G Barré)Innovation and Knowledge Transfer in Chinese Multinationals (D-H Li)Corporate Culture and Organization of Chinese Multinationals (Y-H Wang)Chinese Multinationals and Global Value Chains Lenovo (F Duhamel)Alliances, Joint-Ventures and Chinese Multinationals (P Dussauge)
Readership: Academics, graduate students and business executives and professionals interested in Chinese business.