CIM Coursebook 06/07 Marketing Fundamentals CIM Coursebook 06/07 Marketing Fundamentals

CIM Coursebook 06/07 Marketing Fundamentals

Frank Withey & Geoff Lancaster
    • $22.99
    • $22.99

Publisher Description

Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification.

Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:

*Annotate, customise and create personally tailored notes using the electronic version of the Coursebook

*Search the Coursebook online for easy access to definitions and key concepts

*Access the glossary for a comprehensive list of marketing terms and their meanings

GENRE
Business & Personal Finance
RELEASED
2007
July 11
LANGUAGE
EN
English
LENGTH
394
Pages
PUBLISHER
Taylor and Francis
SELLER
Taylor & Francis Group
SIZE
3.9
MB

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