Coffee Crash

Coffee Crash is good fun! There is a enough interesting content and informative detail to make it meaty, but the story is so fast-paced and engaging, it is hard to put down. There are many characters and at first, I found it a bit difficult to keep them straight, but as the story goes along, you get to know them all and each has enough interesting characteristics that you remember them. All of the context, down to the small details, seems very well researched, making it more interesting than an ordinary page-turner. For example, a coffee company does a big marketing event, presenting new products. Anyone who has worked in corporate America can relate to this scene. The products introduced are completely plausible and believable and much of the accompanying marketing hype is hysterical. Much of the book is humorous with funny little details slipping in here and there. I thoroughly enjoyed it.

Coffee Crash, by Steve Hoffenberg, is a compelling read, with multiple plot threads that move and interact in a fluid and seamless manor. For a good part of the book, I couldn’t tell who’d-dun-it. The writing is concise and detail-rich, and is peppered with quotes, phrases in Portuguese (translated for us non-speakers) and word play. All of which makes it clear that Mr. Hoffenberg enjoys words - and his use of words made me smile on numerous occasions throughout the book. I’m hoping for a sequel.