If your purpose was a beautiful flower, how would you frame it as a picture? From the front? From the top? As a whole? In a vessel? With another flower? The possibilities are endless. The core of our purpose doesn't change, but how it's framed changes everything.
The essential question is: Is our purpose framed well? In this short, essential read, we examine the works of master craftsmen who expressed purpose for successful companies and iconic brands. Applying the learnings, we ponder, think, and reframe our purpose from a multitude of angles.
Based on the experience of an award-winning strategy consultant and the thinking of prominent business thinkers, this book is for curious changemakers who want hints and insights on how to reframe their Why into one that is more authentic, meaningful, and relevant.
Not just one color
I think the best part of this book is That it have used. Some people might like using word or pictures or essays, the point being there is no right way, but find the one that works for you.
Don’t let it fool you!
There’s so much to learn, not from the answers but from the questions! Definitions help frame the learning and keep the reader thinking and pondering. What is my purpose?