Communication Instruction in MBA Programs: A Survey of Syllabi.
Business Communication Quarterly 1996, June, 59, 2
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- 5٫99 US$
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- 5٫99 US$
وصف الناشر
A survey of syllabi of MBA communication courses suggests that the "typical" MBA course focuses on skill development and integrates both speaking and writing, often with emphasis on speech. It builds problem solving and strategic communication skills through experiential learning gained in workshops, case studies, or field experiences. Current trends favor integration of communication courses into a unified core. **********
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