Communication Research Measures Communication Research Measures
Routledge Communication Series

Communication Research Measures

A Sourcebook

Rebecca B. Rubin and Others
    • $99.99
    • $99.99

Publisher Description

The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.

Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts.
Originally published by Guilford Press in 1994, now available from Routledge.

GENRE
Business & Personal Finance
RELEASED
2020
August 26
LANGUAGE
EN
English
LENGTH
416
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
1.8
MB
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