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Publisher Description

This is an abridged version of Compaq Computer Corporation 1995, case 9A95A011. The case describes the evaluation of Compaq's marketing strategy in the personal computer industry from its founding in 1982 up to 1995. The market environment and the strategies of key competitors and Intel are discussed. Compaq management must decide how to respond to the changing market and competitive environment.

GENRE
Business & Personal Finance
RELEASED
2000
May 2
LANGUAGE
EN
English
LENGTH
18
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
1.9
MB

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