Comparing Emerging and Advanced Markets

Goncalves and Xia provide an excellent analysis and framework

for understanding the impact emerging economies will have on the

global economy. Great primer for those interested in understanding

the opportunities and complexities arising from the emerging markets

such as CIVETS and ASEAN and their influence on the advanced

economies. I highly recommend this book to anyone looking to learn

more about the interplay between emerging and advanced economies

and what that means for political economic shifts in the global

order. —Shaun Rein, Founder, China Market Research Group,

Shanghai, China

This book is a part of a series that recognizes that the intense

competition among emerging markets and against advanced

economies to capture their share of the global economy. Most

important to this end is the study and practice of international

business and foreign trade.

Undertaking such a study raises many questions—What

competitive advantages do these emerging economies enjoy

in comparison to advanced economies, such as the G7, and

what are the origins of those advantages? Why are emerging

markets becoming the powerhouse of world economy

growth and the firms doing business there internationalizing

so aggressively? And why in the past decade has the pace of

internationalization accelerated so rapidly and what are the

challenges and possible solutions?