Do you feel lost when it comes to marketing your startup or small business, not knowing where to begin or what to do? Are you not sure how you fit into a competitive marketplace?
Competition Untangled is the third book in a series written to untangle the subject of marketing for entrepreneurs and small- and medium-sized businesses. Having worked with hundreds of businesses, Thoranna offers a clear path through the marketing jungle – a path consisting of five main elements which provide the key to a powerful marketing strategy and program. Basing the book on practical experience, yet firmly grounded in academic research, Thoranna explains things in a practical, jargon-free way so you can put the principles to use in your business straight away and achieve results.
In this book you will learn how to:
* Fill up your marketing pipeline with more leads and close more deals by understanding how to differentiate your business from your competitors
* Use your competition as an invaluable strategic resource - by borrowing their winning ideas and avoiding their costliest mistakes
* Get a clear view of the competitive landscape, and use that as a roadmap to creating a solid business strategy
Communicate coherently to your team about the business environment your company operates in
BONUS! Get your free copy of the first book, Marketing Untangled: The Small Business & Entrepreneur’s Map Through The Marketing Jungle in the reader resources for this book and make sure to sign up for notifications about new books in the series at thoranna.is/marketinguntangledseries.
ALREADY OUT IN THIS SERIES:
Target Groups Untangled: The Small Business & Entrepreneur’s Guide to Finding and Reaching Your Ideal Target Group
Branding Untangled: The Small Business & Entrepreneur’s Guide to Building Your Brand
Marketing Communications Untangled: The Small Business & Entrepreneur’s Guide to Choosing the Right Marketing Communications Tools
Marketing Systems Untangled: The Small Business & Entrepreneur’s Guide to Setting Up an Effective Marketing System
Thoranna Jonsdottir’s many years of marketing and branding experience within global advertising, IT, and finance industries has led her to marketing consultation and various entrepreneurial projects. It is her greatest passion to use her creativity and ingenuity to help entrepreneurs build a loveable business. Thoranna holds an MBA with Distinction from the University of Westminster in London. The Marketing Untangled series is the culmination of Thoranna’s work.