Competitor-Oriented Objectives: The Myth of Market Share.
International Journal of Business 2007, Wntr, 12, 1
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Descripción editorial
ABSTRACT Competitor-oriented objectives, such as market-share targets, are promoted by academics and are commonly used by firms. A 1996 review of the evidence, summarized in this paper, found that competitor-oriented objectives reduced profitability. We describe new evidence from 12 studies, one of which is introduced in this paper. The new evidence supports the conclusion that competitor-oriented objectives are harmful, especially when managers receive information about competitors' market shares. The evidence appears to have had little effect on managers' decisions and on what is taught in business schools.
GÉNERO
Negocios y finanzas personales
PUBLICADO
2007
1 de enero
IDIOMA
EN
Inglés
EXTENSIÓN
32
Páginas
EDITORIAL
Premier Publishing, Inc.
VENDEDOR
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
TAMAÑO
279.3
KB
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