Consumer Profiles (RLE Consumer Behaviour) Consumer Profiles (RLE Consumer Behaviour)
Routledge Library Editions: Consumer Behaviour

Consumer Profiles (RLE Consumer Behaviour‪)‬

An introduction to psychographics

Barrie Gunter و Adrian Furnham
    • ‏69٫99 US$
    • ‏69٫99 US$

وصف الناشر

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

النوع
تمويل شركات وأفراد
تاريخ النشر
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٥ ديسمبر
اللغة
EN
الإنجليزية
عدد الصفحات
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الناشر
Taylor & Francis
البائع
Taylor & Francis Group
الحجم
٨٧٠٫٥
ك.ب.

المزيد من الكتب المشابهة

The Psychology of Consumer Profiling in a Digital Age The Psychology of Consumer Profiling in a Digital Age
The Psychology of Consumer Profiling in a Digital Age
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Marketing at the Confluence between Entertainment and Analytics Marketing at the Confluence between Entertainment and Analytics
Marketing at the Confluence between Entertainment and Analytics
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Marketing Challenges in a Turbulent Business Environment Marketing Challenges in a Turbulent Business Environment
Marketing Challenges in a Turbulent Business Environment
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Creating Marketing Magic and Innovative Future Marketing Trends Creating Marketing Magic and Innovative Future Marketing Trends
Creating Marketing Magic and Innovative Future Marketing Trends
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Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
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Enlightened Marketing in Challenging Times Enlightened Marketing in Challenging Times
Enlightened Marketing in Challenging Times
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المزيد من كتب Barrie Gunter & Adrian Furnham

Media and the Sexualization of Childhood Media and the Sexualization of Childhood
Media and the Sexualization of Childhood
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Gambling Advertising Gambling Advertising
Gambling Advertising
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Corporate Assessment (Routledge Revivals) Corporate Assessment (Routledge Revivals)
Corporate Assessment (Routledge Revivals)
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The Psychology of Public Belief in Unexplained Phenomena The Psychology of Public Belief in Unexplained Phenomena
The Psychology of Public Belief in Unexplained Phenomena
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The BBC and the Public The BBC and the Public
The BBC and the Public
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The Psychology of Binge Watching TV The Psychology of Binge Watching TV
The Psychology of Binge Watching TV
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كتب أخرى بهذه السلسلة

Consumer Behaviour (RLE Consumer Behaviour) Consumer Behaviour (RLE Consumer Behaviour)
Consumer Behaviour (RLE Consumer Behaviour)
٢٠١٤
Capitalism and the Consumer (RLE Consumer Behaviour) Capitalism and the Consumer (RLE Consumer Behaviour)
Capitalism and the Consumer (RLE Consumer Behaviour)
٢٠١٤
Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour) Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour)
Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour)
٢٠١٤
Consumer Education (RLE Consumer Behaviour) Consumer Education (RLE Consumer Behaviour)
Consumer Education (RLE Consumer Behaviour)
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