Consumer Profiles (RLE Consumer Behaviour) Consumer Profiles (RLE Consumer Behaviour)
Routledge Library Editions: Consumer Behaviour

Consumer Profiles (RLE Consumer Behaviour‪)‬

An introduction to psychographics

Barrie Gunter 및 Adrian Furnham
    • US$69.99
    • US$69.99

출판사 설명

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

장르
비즈니스 및 개인 금융
출시일
2014년
12월 5일
언어
EN
영어
길이
198
페이지
출판사
Taylor & Francis
판매자
Taylor & Francis Group
크기
870.5
KB

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