• $31.99

Publisher Description

Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

GENRE
Business & Personal Finance
RELEASED
2010
January 16
LANGUAGE
EN
English
LENGTH
160
Pages
PUBLISHER
AltaMira Press
SELLER
The Rowman & Littlefield Publishing Group
SIZE
1
MB

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