Content Strategy for the Web

    • 4.5 • 6 Ratings
    • $27.99
    • $27.99

Publisher Description

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

GENRE
Computers & Internet
RELEASED
2012
February 28
LANGUAGE
EN
English
LENGTH
215
Pages
PUBLISHER
New Riders
SELLER
Pearson Education Inc.
SIZE
5.6
MB

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