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Publisher Description

Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.


You’ll learn how to... 


• Write clearly, simply and engagingly 

• Choose a killer headline and a strong structure

• Use 20 proven strategies for creative copywriting

• Harness the power of persuasion and psychology

• Create a unique tone of voice for a brand


Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.


“Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher.


“Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.

GENRE
Business & Personal Finance
RELEASED
2018
May 18
LANGUAGE
EN
English
LENGTH
267
Pages
PUBLISHER
Matador
SELLER
Troubador Publishing Ltd
SIZE
9.6
MB