Corporate Innovation (RLE Marketing) Corporate Innovation (RLE Marketing)
Routledge Library Editions: Marketing

Corporate Innovation (RLE Marketing‪)‬

Marketing and Strategy

Gordon Foxall
    • $57.99
    • $57.99

Publisher Description

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

GENRE
Business & Personal Finance
RELEASED
2014
September 15
LANGUAGE
EN
English
LENGTH
282
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
2.7
MB

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