Create Trust in Your Active Sales

This book is written with partly international and partly Baltic experience in mind. Sales methods and attitudes in a country do not develop in a vacuum but in an economic and cultural setting. Up until the early ’90s there was no “sales culture”. 

And, as most young cultures, also a 25 years young sales culture is sometimes composed of the extremes of wholesale rejection or enthusiastic mimicry of sales methods from abroad.

This book tries to go below fads and overreactions. It looks at fundamentals and principles for sustainable skills. It is intended to help the practice-oriented reader to reframe and reposition the sales function within the bigger picture of entrepreneurship and companies today and tomorrow.