Creating Value With CO-STAR

There is a special kind of magic when it comes to innovation: Innovators develop breakthrough solutions that are often surprising and deliver hope for a better future. They create the next generation of products and services; they fix processes that are broken; they find resources where others languish; they open new markets and sometimes give birth to entirely new industries. While it may appear that innovation success is simply based on creative new ideas, this how-to guide shows that there is an underlying discipline for turning raw ideas into powerful value propositions - a discipline that anyone can learn, from individuals to entire companies and innovation networks.


This handbook introduces CO-STAR, an innovation tool and set of practices that can help you:

- Identify significant new opportunities to create compelling customer value

- Capture the essence of your idea and communicate it quickly and clearly to others

- Collaborate with others to build collective expertise and intelligence into your solution


Entrepreneurs, innovators, and funders alike can use CO-STAR to build and successfully pitch value propositions that are smart enough to launch market-worthy new ventures, and strong enough to make a difference.