Creating Winning Dynamics: Franchisees, Franchisors and Compliance: An Effective Compliance Management Program Starts at the First Meeting, Embraces Reasonable Discretion and Promotes Creative Solution (Strong Franchise Relations Yield Great Benefits‪)‬

Compliance with system standards is an essential component of a franchised system. System standards define a brand on many levels, and ultimately, are a strong contributor to success, for the franchisor and franchisee alike. Standards define what the brand is, how it is perceived and who it competes with. They define what customers can expect, in look, feel and quality. Standards are also implemented to enforce consistency across the franchise system, and guarantee the least amount of differentiation among units. Without consistency, consumers become confused, making it difficult for a franchisor to measure customer satisfaction and the quality of its brand to any reasonable degree. For all these reasons, it is imperative that franchisors have an effective program for managing compliance with system standards and that franchisees understand that compliance is in their interest, as well as the interest of the brand. A strong program of compliance should begin long before a franchise agreement is ever concluded. Qualification: Are You Right For Me?