• $14.99

Publisher Description

IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.

Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types."  But two of the leading experts in innovation, design, and creativity on the planet show us that each and every  one of us is creative.  In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems.  It is a book that will help each of us be more productive and successful in our lives and in our careers.

GENRE
Business & Personal Finance
RELEASED
2013
October 15
LANGUAGE
EN
English
LENGTH
304
Pages
PUBLISHER
The Crown Publishing Group
SELLER
Penguin Random House LLC
SIZE
12.5
MB

Customer Reviews

LoadXenon ,

Heavy

This book was purchased based on my need to redevelops my creative confidence after many distractions through life and how to understand hopefully the difference between art and design and creative business and mental health topics.

ealbita ,

Highly Recommend

Jam packed with good examples, exercises and wisdom on how to unleash you creative confidence in a realistic and sustainable way that is not too unnerving.

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