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Publisher Description

The Business Skills Every Creative Needs!
 
Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:
• Understand client requests from a business perspective
• Build a strategic framework to inspire visual concepts
• Increase your relevance in an evolving industry
• Redesign your portfolio to showcase strategic thinking
• Win new accounts and grow existing relationships

You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.

GENRE
Professional & Technical
RELEASED
2016
June 14
LANGUAGE
EN
English
LENGTH
192
Pages
PUBLISHER
Adams Media
SELLER
SIMON AND SCHUSTER DIGITAL SALES INC
SIZE
5.4
MB

Customer Reviews

Mattymjb ,

The missing part of a designer’s education

This is a must read for anyone in the creative industry who wants to understand how a solid foundation of basic business strategy can greatly elevate the quality and relevance of your creative work.

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