In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.
Yet another rallying cry to the banner of turning your passion into a career, from braggadocio-ridden entrepreneur Vaynerchuk. After taking over his father's local liquor store, Shopper's Discount Liquors, and building it from a $4 million business to a $50 million one, he created the wine-tasting blog Wine Library TV and discovered the power of the Internet for driving sales. This book shares his experience and step-by-step advice for using Twitter, Facebook, etc., and suggestions for monetizing an online persona, reiterating that the Internet makes it possible for anyone to make serious cash by turning what they love most into their personal brand. His enthusiasm is admirable and his advice solid, but there's nothing new here, and his unappealing swagger repeated stories of how he "crushed it" and "dominated" grate particularly gives his story more the tone of adolescent peacocking than of worthwhile and sober business advice.
A very easy read. I think I finished half the book in one day & I'm a slow reader. The book has some great info pertaining on how to create a presence on the Internet but its slightly dated. But due to the ever evolving world of social media, I highly doubt any book written in the future will be able to remain current with the times. Overall, I enjoyed the book, got some great pointers out of it which I plan to apply, & I would recommend it to anybody.
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Love all of Gary Vee's stuff! Consume it all if you want to grow your business or think more positively about life!