Crystallizing Public Opinion Crystallizing Public Opinion

Crystallizing Public Opinion

    • $5.99

Publisher Description

“Crystallizing Public Opinion” is Edward Bernay’s pioneering work on the topic of public relations. Published in 1923, this groundbreaking book laid the foundation for the modern method of mass persuasion through media and advertising. Sometimes referred to as father of public relations, Bernays was one of the most influential Americans of the 20th century. He aimed his insightful advice at governments and corporations who wished to build support or spread a particular message. Bernays related his own experiences as a public relations counsel to numerous organizations, such as helping Lithuania bolster its national identity by spreading positive information about Lithuania to intellectuals, sports fans, and politicians, who in turn would influence others. Bernays recognized the increasing importance of public perception as a matter of interest to both official organizations and private companies. He combined a study of individual human psychology and group identity with an understanding of symbolism and media. Bernays was the first to recognize that to effectively guide public opinion, organizations must control and carefully time the dissemination of their news rather than merely reacting to what is being said by others. “Crystallizing Public Opinion” remains a fascinating and hugely important work in understanding public perception and opinion.

GENRE
Business & Personal Finance
RELEASED
2019
September 1
LANGUAGE
EN
English
LENGTH
166
Pages
PUBLISHER
Neeland Media LLC
SELLER
Ingram DV LLC
SIZE
4
MB
Where the Truth Lies Where the Truth Lies
2015
Rethinking Public Relations Rethinking Public Relations
2019
The Free Press The Free Press
2016
Perspectives on Public Relations Research Perspectives on Public Relations Research
2008
Encyclopaedia Of Mass Communication In Twenty-First Century (Theory Of Mass Communication) Encyclopaedia Of Mass Communication In Twenty-First Century (Theory Of Mass Communication)
2005
Global Comparative Media Global Comparative Media
2010
Propaganda Propaganda
2004
Crystallizing Public Opinion (Original Classic Edition) Crystallizing Public Opinion (Original Classic Edition)
2019
Propaganda Propaganda
2020
The Edward Bernays Reader The Edward Bernays Reader
2021
Propaganda Propaganda
2008
Crystallizing Public Opinion Crystallizing Public Opinion
2019