Crystallizing Public Opinion Crystallizing Public Opinion

Crystallizing Public Opinion

    • 5.0 • 3 Ratings
    • $7.99
    • $7.99

Publisher Description

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations

Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and corporations in the wake of World War I, this classic work combines crowd psychology with the pillars of psychoanalysis to argue the importance of public relations in democratic society. Citing far-reaching case studies from the resuscitation of a beleaguered magazine in New York to Lithuania’s campaign for global recognition, Bernays illustrates the burgeoning significance of his field in shaping public opinion while also laying out the crucial techniques for mobilizing broad-based support in an increasingly fragmented world.

Celebrated by PBS in its Books That Shook the World feature, Crystallizing Public Opinion occupies a fascinating place in history, defining both a concept and a system that were taken up by progressive social movements, corporate barons, and national governments alike.

GENRE
Business & Personal Finance
RELEASED
2015
April 7
LANGUAGE
EN
English
LENGTH
199
Pages
PUBLISHER
Open Road Media
SELLER
OpenRoad Integrated Media, LLC
SIZE
1.7
MB

More Books Like This

Reality Lost Reality Lost
2018
The Anatomy of Humbug The Anatomy of Humbug
2015
Transparency Transparency
2010
Leading Out Loud Leading Out Loud
2013
Leadership Without Easy Answers Leadership Without Easy Answers
2009
Advocacy Advocacy
2011

More Books by Edward L. Bernays

The Broadway Anthology The Broadway Anthology
1917
Biography of an Idea Biography of an Idea
2015
PROPAGANDA PROPAGANDA
2020
Propaganda Propaganda
2024
Crystallizing Public Opinion Crystallizing Public Opinion
2023
Crystallizing Public Opinion Crystallizing Public Opinion
2023