Culture in Global Businesses

“The vast diversity of global cultures within which businesses operate makes it essential that those who run them design their operations specific to cultural geographies. ‘Culture in Global Businesses’ is particularly important at a time when the coronavirus pandemic has brought global cultures into often head-on conflict making it difficult for corporations to operate with just one fixed set of ideas for corporate governance. This book is a valuable resource to businesses grappling with often diametrically opposite cultural sensibilities, written by a variety of authors who offer remarkable guidance.”— Mayank Chhaya, Journalist and Writer, and Editor of Bharat FM News Radio, Author of Dalai Lama: Man, Monk, Mystic. 
This book offers research geared toward understanding culture and its influence on the success of global businesses. Divided into two parts that look at the leveraging culture cultural diversity from an organizational as well as national perspective, the chapters investigate the effects of technology on culture, the role of leadership in corporate culture, and communicating and managing change across cultures. The book emphasizes that embracing cultural and subcultural differences alongside instilling organizational culture are the keys to successful modern business. With contributions from authors from academic as well as professional backgrounds, this book will serve as a valuable resource to researchers interested in cultural studies generally as well as those studying the importance of culture to managing modern organizations.

Bharat S. Thakkar is CEO of PREM Group, Inc, a consulting firm in Wheaton, Illinois and an adjunct professor at the Illinois Institute of Technology, Chicago, IL, USA. He has expertise in design of systems packaging, reliability management, and heavy machinery design using reliability principles along with Leadership andManagement principles.