Current Questionnaire Generation Tools - A Market and Product Overview

The paper mainly focuses on current questionnaire generation tools on the German-speaking market. Additionally, an introduction to internet-based research is given in Part One of this paper that will explain the differences between online surveys and online experiments and the choices of when and when not to conduct an experiment on the internet. It will also shortly introduce advantages and disadvantages of online research as well as the current standards that have been derived so far.

Part Two of the paper gives a short market analysis on the market of questionnaire generation tools with its suppliers and demanders, explaining the past and current development of the market as well as its future trend.

The main focus lies on the product analysis in Part Three. Comparative features that will be looked upon when analyzing different products will be derived from the standards, introduced in Part One of this paper. A choice of current suppliers and their products will be represented and the positioning of their products within the market explained. Two favored products are then compared in more detail according to features, usability and pricing scheme, presenting a short result from the comparison thereafter.

A summary will be given at the end that will recapitulate the results from the paper.