Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition

Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition

Randall S. Collica
    • $39.99
    • $39.99

Publisher Description

Understanding the customer is critical to your company's success. In this book, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today's businesses want.

GENRE
Computers & Internet
RELEASED
2011
November 15
LANGUAGE
EN
English
LENGTH
378
Pages
PUBLISHER
SAS Institute
SELLER
SAS Institute Inc.
SIZE
18.6
MB

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