Daimler-Chrysler Merger Case Daimler-Chrysler Merger Case

Daimler-Chrysler Merger Case

Rationale of a failure

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    • $25.99

Publisher Description

Back in 1998, Daimler-Benz, the German manufacturer of luxury automobiles, had only captured less than one percent of the American market (Daimler-Benz AG, Standard & Poor’s Stock Reports. New York: Standard & Poor’s, Inc., July 21, 1997). Meanwhile, the American Chrysler Corporation was willing to extend its international reach, especially in Europe.
Given the circumstances, both companies came to the conclusion that a merger would make sense.

On May 7th, 1998, the merger was officially announced as the largest trans-Atlantic merger ever.
However, this buyout - which could have led to the creation of the greatest car manufacturer in the world - had failed in less that ten years. On May 14, 2007, the DaimlerChrysler company was already a thing of the past. Almost two years after the sale of Chrysler, a question remains:
Why the merger failed? If we compare a merger to a marriage, we would say that they married the wrong persons. But how managers and executives from the two companies has gotten it so wrong?

GENRE
Business & Personal Finance
RELEASED
2009
July 7
LANGUAGE
EN
English
LENGTH
15
Pages
PUBLISHER
GRIN Verlag
SELLER
GRIN Verlag GmbH
SIZE
173.8
KB

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