Data Mining

Data Mining introduces in clear and simple ways how to use existing data mining methods to obtain effective solutions for a variety of management and engineering design problems.

Data Mining is organised into two parts: the first provides a focused introduction to data mining and the second goes into greater depth on subjects such as customer analysis. It covers almost all managerial activities of a company, including:

• market segmentation,

• product design,

• organization design,

• manufacturing design, and

• supply chain design.

Incorporating recent developments of data mining that have made it possible to deal with management and engineering design problems with greater efficiency and efficacy, Data Mining presents a number of state-of-the-art topics. It will be an informative source of information for researchers, but will also be a useful reference work for industrial and managerial practitioners.