These days the business world is full of talk about data science, big data, and how data analysis can transform your business. And it's absolutely true that collecting the right information, in the right way, analyzing that information, and then using it effectively to manage your business can give your business a competitive edge.
But most businesses don't need to go so far as big data and data science. They just need to understand and implement some basic data principles. That's what's covered in this book. The foundational guidelines that every business should consider when deciding what information to collect, how to collect it, how to analyze it, and how to use it.
The guidelines in this book are based on M.L. Humphrey's almost twenty years of experience as a consultant to Fortune 500 financial institutions, a securities regulator, and a small business owner.